HYBRID CREATIVE
SOCIAL CREATIVE · COPYWRITER · BRAND STRATEGIST
Ideas, words & culture.
Conceptual creative and copywriter based in Barcelona.
I turn insights into ideas for brands, social and branded content.
Selected Work
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DULCE HOT SALE
Mercado Libre
Creative Copywriting · Social
🏆 Gold — TikTok Awards
🥉 Bronze — +Digital
How do you make Hot Sale even hotter?
By bringing back one of Argentina’s hottest prime-time couples.
For Mercado Libre’s Hot Sale, we reunited the iconic stars of Dulce Amor and recreated some of the soap opera most memorable scenes — with a Mercado Libre twist.
A social-first comeback designed to bring drama, nostalgia and deals to every feed.
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ENVÍOS QUE EMOCIONAN
Mercado Libre
Creative Copywriting · Campaign · Radio
🏆 Gold — Lápiz de Oro, Radio
At Mercado Libre, we know a thing or two about deliveries. But some deliveries carry more than just packages.
When Argentina became World Champion, millions of voice notes filled with screams, tears and pure joy were sent across the country.
One month later, we brought those real messages together in a radio spot that aired on the exact same day and time Argentina had lifted the trophy.
Because some things are simply worth delivering again.
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THE PRIME VIDEO COOKBOOK
Prime Video
Concept · Branded Content
🏆 Shortlist — Clio Awards 2022 · Student
Everything you need is on Prime. Even dinner.
For the holiday season, we turned some of Prime Video’s most iconic on-screen dishes into a real cookbook.
Every recipe came with everything you needed to recreate it at home — from the ingredients to the kitchen essentials — all available to buy on Prime.
From binge-watching to binge-eating, without ever leaving Prime.
Concept project developed at Brother México
NISSAN
Creative Copywriting · Social · Content
Different platforms. Same drive.
Creative copywriting and content ideation for Nissan Spain, turning the brand’s voice into platform-native content across Instagram, TikTok, Facebook and LinkedIn.
From always-on content to paid campaigns, every piece was crafted to feel at home in the feed — without losing sight of the brand.
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ESIPEDIA
Amnesty International × EsIgualdad
Concept · Branded Content · Guerrilla
🏆 1st Finalist — El Ojo de Iberoamérica · New Talent
Some things shouldn’t be learned the hard way.
A guerrilla activation for Amnesty International and EsIgualdad, amplified through social media, created to spark conversation around the importance of Comprehensive Sexuality Education.
Because when education is missing, misinformation takes its place.
Concept project developed at Brother México
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MISSING PICTURES
Concept · Copywriting · Branded Content
🏆 Silver — Brother Barcelona
Sometimes, the people in the background matter most.
Every day, millions of photos are taken at iconic places — capturing strangers in the background without even noticing.
Missing Pictures invited people to tag Missing Children in their posts. Using AI-powered facial recognition, those overlooked faces could become clues in the search for missing children.
Because sometimes, finding someone starts with looking again.
Concept project developed at Brother Barcelona
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THE RELAX CALENDAR
Michelob Ultra × TaDa
Concept · Branded Content
🏆 2nd Finalist — El Ojo de Iberoamérica 2022 · New Talent
Taking a break pays off. Literally.
Mexico has one of the lowest numbers of public holidays in the world. So we found another way to give people a break.
The Relax Calendar used the Pomodoro technique to remind people to pause throughout their workday. Every break earned points that could be turned into discounts on Michelob Ultra through TaDa.
Because taking time off should come with rewards.
Concept project developed at Brother México
FONTVELLA TRACKS
Font Vella
Concept · Branded Content · Copywriting
🏆 Best Project — Complot Barcelona
What if your playlist could remind you to hydrate?
When skaters hit play, everything else fades into the background — including taking a water break.
Fontvella Tracks turned their skating playlists into hydration reminders, rearranging songs to create perfectly timed breaks between sessions.
So skaters could keep the music playing, the tricks flowing and the water coming.
Concept project developed at Complot Barcelona.
ORIGINALES DE FÁBRICA
Thinking MU
Brand Platform · Concept · Copywriting
🏆 Best Project — Complot Barcelona
Originality shouldn’t be manufactured.
We explored Thinking MU’s brand world to find a territory it could truly own. That led us to “Originales de Fábrica” — a brand platform built around celebrating originality by nature, not by imitation.
From the concept, we developed a brand manifesto, print executions and two branded content ideas, turning one thought into a platform that could live across different formats.
Concept project developed at Complot Barcelona.
DOMINO'S GAME BOX
Domino’s
Concept · Branded Content · Activation
🏆 Best Project — Complot Barcelona
The pizza may be gone. The box is just getting started.
Pizza boxes usually take up space on the table. So we gave them a reason to stay.
Domino’s Game Box turned the box itself into entertainment, transforming it into a game designed to keep the fun going long after the last slice was gone.
Because with Domino’s, even the box brings something to the table.
Concept project developed at Complot Barcelona.
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COSA DE MUJERES
Santander
Creative Copywriting · Internal Campaign · Print
Leadership is a woman’s business, too.
For International Women’s Day, Santander launched an internal campaign to highlight the women already taking their place at the table — leading teams, making decisions and shaping the business.
Through a series of print executions, the campaign made female leadership visible across the organization.
Because leadership has no gender.
BEYOND ADVERTISING
EL PASADO ME CONDENA
Published novel · 2020
El Pasado Me Condena brings together the poems of a teenager who found no refuge other than the pages of her notebooks.
In them, she cries, laughs, eats, and lives through every moment of a world suspended somewhere between reality and imagination.
From adolescence to university, each reflection became part of the past that now condemns her — while leaving her with one final question: Who can take away what she has lived?
ABOUT ME
I’m Ana, a Creative Copywriter based in Barcelona.
I write ideas, campaigns, scripts,
social content and, occasionally, books...
Barcelona · Buenos Aires
LET'S MAKE SOMETHING WORTH TALKING ABOUT.
